The association will travel to France to represent the players at the most prestigious advertising event in the world.
The International Association of Futsal Players has received exciting news: the campaign video, which demands FIFA to create a World Cup, has been nominated to compete at the Cannes Lions Festival in the “Entertainment for Sports” category. This prestigious advertising event, in its 70th edition, brings together thousands of professionals from the communication industry and celebrates creativity and innovation in advertising.
The video, directed by Franco Dupuy and Julia Dupuy, produced and scripted by the Players Association itself, has generated an impressive impact and its nomination is a recognition of the power of the campaign and its message in favor of equality in women’s futsal.
The Cannes Lions Festival nomination is not only an honor for AJFSF International, but also highlights the importance of giving visibility to the fight for gender equality in sport.
The association will travel to France representing female futsal players from around the world and it is hoped that the campaign will inspire real change in the women’s futsal industry.
